Viraloh

Restoring session…

Getting better results

Six habits that make the studio's images and video closer to what you meant on the first try.

  1. 01

    Start with the brief, not the picture

    Decide what the post is for before describing how it looks.

    • Goal: what should someone do after seeing it?
    • Audience: who it is for and what they care about.
    • Offer and call to action: the hook, and the one action you want.
    • Constraints: network, length, frame, and anything that must appear.
  2. 02

    Describe what is on screen

    Models draw what you name. An idea without a scene gets a generic scene.

    • Subject: who or what is the focus.
    • Place: where it happens.
    • Framing: close-up or wide, centred or off to one side.
    • Light: soft daylight, 6am window light, neon, studio.
  3. 03

    Give it references

    In Images, add product photos and your brand colours; they hold the look steady better than adjectives do.

    • Say what to take from a reference: the light, the palette, the composition or the mood.
    • Use clear, high-resolution photos. A blurry reference gives a blurry result.
  4. 04

    Change one thing at a time

    When a result is close, keep everything and change the one part that is wrong.

    • Swap the background, the angle, the style or the text, not all four.
    • Save setups that work as templates and start the next one from there.
    • For video, get simple motion right first, then add camera moves.
  5. 05

    Keep the brand consistent

    A campaign reads as one campaign when its assets repeat the same cues.

    • Reuse the same colours, product words and style tags across a set.
    • Keep text overlays short and high-contrast; most people watch small and muted.
  6. 06

    Prompt patterns to copy

    Fill in the braces.

    • Image: “A {format} for {audience} promoting {offer}. Style: {style}. Colours: {palette}. Include: {must-haves}. Avoid: {don’ts}.”
    • Video: “{length} seconds, {frame}. Show {three to five beats}. End on {call to action}. Style: {style}. Camera: {one simple move}.”
    • In Custom video, prompt optimisation is on by default: a model rewrites your prompt into a fuller shot description first. Turn it off when you want your exact wording.